Shubman Gill & Naezy Enlisted by the E-Gaming Federation to Promote "Responsible Gaming"

 Shubman Gill, an Indian cricketer, and Naved Shaikh, a.k.a. Naezy, rapper, have joined the E-Gaming Federation (EGF), an independent non-profit organization representing top online skill gaming operators in India, for the organization's first consumer campaign on responsible gaming. The digital campaign will target consumers over 25 years of age who enjoy playing online skill games. 

Shubham Gill stated that adhering to responsible gaming behavior while playing online games is just as crucial as adhering to fair play standards on the cricket field. The ad has a rap by Naezy that discusses the qualities of an Asli Gamer. 

The Indian online gaming market has experienced exponential expansion, and I am convinced that promoting safer play will improve the playing experience. I'm honored to be a part of the EGF's remarkable initiative to create a functional national code of ethical gaming practices. I'm hoping the campaign will help Indian gamers become more committed to playing responsibly and provide them with the tools they need to make a difference," said Naezy. 

The Indian online gaming industry, currently valued at $2.2 billion, is projected to expand to $5 billion by 2025, even though India only accounts for 1% of the worldwide online gaming market. India is also one of the media and entertainment industries with the fastest-growing CAGRs, at 38%. 

The campaign outlines the key standards of responsible gaming and aims to educate players and protect them from any adverse consequences of online gaming. Encouraging players to ‘Become Asli Gamer’, the campaign will reach out to the Indian gaming community and inspire them to take self-assessments and adopt healthy gaming practices.  

Members of the EGF include companies that provide the full range of games, like online gaming industry unicorn Games 24X7 and other companies that are active in the market, like Head Digital Works, Junglee Games, Passion Gaming, and Octro. 

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